10 Best Eyeshadow Primers 2025 in the United States

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.

It includes Dermaxyl and Kalpariane, which help reduce the appearance of fine lines and enhance skin elasticity and hydration, making it ideal for mature eyes. The optical blurring pigments in the primer minimize redness and improve tone and texture, providing a soft-focus effect that can be especially useful for tired or hooded eyes.

The product is vegan, paraben-free, and cruelty-free, which is a significant advantage for those conscious about their beauty product choices. It works well with various eyeshadow finishes, from metallic to matte, ensuring vibrant and long-lasting color.

The Urban Decay Eyeshadow Primer Potion is a well-regarded choice for anyone looking to enhance their eyeshadow application. It is particularly notable for its long-lasting formula, which effectively prevents creasing and fading, ensuring that your eye makeup stays vibrant throughout the day. The primer dries invisibly, making it suitable for all skin tones and types, which adds to its versatility. With a vegan and cruelty-free formula, it appeals to those mindful of ethical beauty products.

One of the standout features is its ability to smooth the eyelid, creating a perfect base for both bold and natural looks. The primer is also designed to intensify various eyeshadow finishes, whether they are metallic, shimmer, matte, or glitter, allowing for a range of creative possibilities. Plus, it comes in a travel-size option, making it convenient for on-the-go use.

There are a few considerations to keep in mind. While the formula is praised for its effectiveness, some users with extremely oily eyelids might still experience minor creasing over long periods. Also, since only a small amount is needed for application, the travel size may not last as long if used daily, potentially leading to frequent repurchases.

The Urban Decay Shimmer Eyeshadow Primer Potion Sin is a well-regarded product in the eyeshadow primer category. One of its key strengths is its formula, which includes polymer technology that smooths eyelids and provides a robust base for eyeshadow and eyeliner. This helps to prevent creasing and fading, making it suitable for all-day wear. The product is also vegan and cruelty-free, making it an ethical choice for consumers concerned about animal testing and byproducts in cosmetics.

It is designed for use on all skin types, including oily, combination, dry, and normal skin, and works well for a variety of eye shapes and skin tones. The creamy, pale nude tint of the primer gives a subtle shimmer, enhancing both bold and natural makeup looks. The finish is smooth and shimmery, adding a touch of glamour to any eyeshadow application. However, one potential drawback is that the shimmer may not be suitable for those looking for a completely matte base.

The longevity of the primer is impressive, with many users reporting that their eyeshadow remains vibrant and crease-free throughout the day. The product comes with a flocked wand applicator, which allows for precise and controlled application, ensuring that a little product goes a long way. To sum up, the Urban Decay Shimmer Eyeshadow Primer Potion Sin is an excellent choice for anyone looking for a long-lasting, smooth, and shimmery base for their eyeshadow, though those preferring a matte finish may need to look elsewhere.